Rebranding a Restaurant: ChikaLicious

My concept for this rebrand was to take the core elements that I took away from my own dining experience at ChikaLicious, which is a dessert bar located in the East Village of New York City. I wanted to make the brand have more of a softer, sophisticated, and feminine feeling rather than looking too upscale or too cheap. Instead of having too many colors, I kept the color palette simple and the shapes minimal.